Corporate Event Planning Tips & Advice
Throwing a successful corporate event can bring your company positive attention from not only your employees, but investors and clients as well. Enjoying the party is only half the task, the first is to plan. Many of us know, planning a corporate event cant be a massive undertaking, between juggling the dreams of your boss with the realities of event vendors, things can get messy fast. When given the task of spending your company’s money on a party, you’ll need to make sure it’s a success.
That’s why we at O’Connell Gardens have made a list of 5 corporate event planning tips! Check out the list below for help planning your next successful corporate event.
1. Set Concrete Goals For Your Event
Ask yourself: What do you want to get out of your corporate event?
This is a question you need to ask as soon as you start planning, as it will guide the rest of your decisions to come. Is your priority to honor employees and help them have fun? Are you trying to get the public interested in your company? Or perhaps you need to get some big investors for future projects? Ask yourself what you ultimately hope to achieve through your corporate event, that way you can set goals for the special occasion and decide what type of event is best for your needs.
2. Set Your Budget Early
Before you dive into the event planning process, you need to to know how much money to spend on the event. Determining your corporate event budget is tough, as more often than not your boss will want you to save money, but determining your priorities will help you decide where you can spend money and where you should save. With a budget in place, you can begin meeting with event vendors and hunt for an event venue that fits your needs.
3. Pick a Solid Support Team
Like we said, corporate event planning is tough! In order to make it easier you should have a solid support team by your side. Choose at least two or three of your most trusted colleagues to help you organize your big event. With a strong team by your side, you won’t get overwhelmed with the planning process, and will have plenty of input on the big decisions bound to come your way.
4. Promote Your Corporate Event
You want people to come to your corporate event, so a good amount of your budget should go towards corporate event promotion. This could include printing beautiful event invitations, promoting your event in your corporate newsletter, or personally reaching out to important colleagues you hope will attend. You may even want to reach out to the press for promotion if you’re holding a product launch, corporate awards ceremony, or a gala that’s open to the public.
5. Post-Event Follow-Ups Matter
In order to build strong connections with guests after the big day, we recommend post-event follow-ups. This can be something simple like sending thank you notes to the guests who attended the event. If you want to show your gratitude to any corporate VIPs who were in attendance, consider sending them personalized messages. This little bit of extra work will make a positive impact on your guests, who will more than likely attend the next event!